Strategic Planning in Healthcare: An Introduction for Health Professionals

A "Soup to Nuts" Approach for Understanding and Applying Strategic Planning in the Healthcare Sector!This practical text introduces future health professionals to strategic planning across diverse settings, from large hospital systems to small clinics. Grounded in solid theory, it equips students with tools to assess environments, set strategic goals, and create actionable plans. Updated content aligns marketing, budgeting, and strategic goals to show their interconnected roles. Real-world examples and interactive resources ensure students develop confident, effective planning skills. What's New:New chapter: This edition includes new content on Systems ThinkingExpanded Coverage of Situational Analysis: Now split into External and Internal chapters to provide more detail and examplesNew Strategic Plans: Two completely new sample strategic plans replace the previous edition examplesComprehensive Case Studies: New case studies and associated discussion questions in each chapterKey Features:Provides a detailed strategic planning framework with a healthcare focusHelps build skills for assessments, goal setting, and actionable plansInteractive fictional hospital case study, worksheets, and discussion questionsAuthored by leading experts and educators in healthcare strategyInstructor Resources include an Instructor's Manual, PowerPoint slides, a Test Bank, and more Read more